Privacy Policy
This Privacy Policy details certain policies implemented throughout Chesapeake Veterinary
Referral Center (CVRC) governing our collection and use of personally identifiable information
about users of our site and our services.
PRIVACY POLICY UPDATES
Due to the Internet’s rapidly evolving nature, CVRC may need to update this Privacy Policy from
time to time. If so, CVRC will post its updated Privacy Policy on our Site along with a change
notice on the Site. CVRC may also send registered users of our services a notice that this Privacy
Policy has been changed. CVRC encourages you to review this Privacy Policy regularly for any
changes. Your continued use of this Site and/or services and/or your continued provision of
personally identifiable information to us after the posting of such notice will be subject to the
terms of the then-current Privacy Policy.
INFORMATION COLLECTION
You can generally visit our Site without revealing any personally identifiable information about
yourself. However, in certain sections of this Site, we may require you to submit your personally
identifiable information to us and we may invite you to submit questions, comments and
request information.
Due to the nature of some of our services, you may provide us with personally identifiable
information such as your name, email address, username, password, address, phone number,
and other contact information that you voluntarily transmit with your communication to us.
INFORMATION USE
We may use your personally identifiable information to deliver our services or information you
have requested, verify your authority to enter certain password protected areas of the Site,
verify that you are a customer or prospective customer, send you information that you have
signed up to receive, notices about our products and/or services that you have used or that
may be of interest to you and notices about events, and improve the content and general
administration of the Site and our services. If you are a user of our services, we may use your
personally identifiable information to provide the services to you.
CHILDREN’S PRIVACY
CVRC recognizes the privacy interests of children and we encourage parents and guardians to
take an active role in their children’s online activities and interests. Neither our Site nor our
services are intended for children under the age of 13. CVRC does not target its services or this
Site to children under 13. CVRC .does not knowingly collect personally identifiable information
from children under the age of 13.
COOKIES
We use both session ID cookies and persistent cookies. A session ID cookie expires when you
close your browser. A persistent cookie remains on your hard drive for an extended period of
time. You can remove persistent cookies by following directions provided in your Internet
browser’s “help” file. On our Site, we use session cookies to make it easier for you to navigate
the Site by remembering your locale preferences and to improve and track the overall Site
experience. For our Site, we set a persistent cookie to authenticate your login and authorization
to use the services. Persistent cookies enable us to track, store and target the interests of our
users to enhance the experience on our Site. If you reject cookies, you may still use our Site, but
your ability to use some areas of our Site may be limited.
THIRD PARTY ANALYTICS TOOLS
Beyond the personally identifiable information you voluntarily provide to us, CVRC utilizes
analytics tools including third party technologies, such as Google Analytics, to collect nonpersonally identifiable information utilizing cookies. Certain types of information, including geolocation, device type, onsite website usage and behavior, demographic data, and purchase
history, is collected and aggregated across CVRC Site users for our analysis and advertising
efforts.
CVRC uses re-marketing with Google Analytics and Google Adwords to display relevant
advertisements to users who have previously visited our Site. Referred to as re-marketing or retargeting, CVRC may utilize previous session information to serve display advertisements to you
on the Site and based on such session information Google may set a cookie and serve ads to
you on third party websites on the Google Display Network. Third party vendors such as Google
may display CVRC ads on websites across the Internet. Aggregated user data may be utilized to
create re-marketing/re-targeting “lists,” or groups of users with similar onsite behaviors or
demographics.
CVRC also uses Google Display Network Impression Reporting and Google Analytics
Demographics and Interest Reporting and Interest-Based Advertising to display advertisements
to users based on their inferred interests and demographics. CVRC does not run interest-based
advertising campaigns that collect personally identifiable information.
Users may learn more about Google Analytics use of cookies by visiting the Google Privacy and
Terms page at http://www.google.com/policies/. You may opt out of being tracked by Google
Analytics by i) Turning off cookies in the preferences settings in your browser ii) Downloading
the Google Analytics opt-out browser add on available at:
https://tools.google.com/dlpage/gaoptout/ iii) Opting out of user interest and demographic
categories in the Settings for Google Ads feature to manage or opt out of Google interest based
ads at: or iv) Managing cookies used for online advertising across multiple companies at the USbased Network Advertising Initiative at http://www.networkadvertising.org/choices/.
AGGREGATE INFORMATION
The Site may track the total number of visitors to our Site, the number of visitors to each page
of our Site, browser type, IP addresses, External Web Sites (defined below) linked to and other
aggregated data collected through our services and we may analyze this data for trends and
statistics in the aggregate but such information will be maintained, used and disclosed in
aggregate form only and it will not contain personally identifiable information. We may use
such aggregate information to analyze trends, administer the Site, track users’ movement, and
gather broad demographic information for aggregate use.
DISCLOSURE OF PERSONALLY IDENTIFIABLE INFORMATION
We may provide your personally identifiable information and the data generated by cookies and third party analytics tools and the aggregate information to the vendors and service
agencies that we may engage to assist us in providing our services to you. We will disclose your
personally identifiable information if we reasonably believe we are required to do so by law,
regulation or other government authority or to assist in any investigation, to protect our or our
users’ rights or to enforce our terms of use. We will not sell your personally identifiable
information to any company or organization except we may transfer your personally
identifiable information to a successor entity upon a merger, consolidation or other corporate
reorganization in which CVRC participates or to a purchaser of all or substantially all of CVRC’s
assets to which this Site relates.
LINKS TO THIRD PARTY SITES
The Site may provide links to other Web sites or resources over which CVRC does not have
control (“External Web Sites”). Such links do not constitute an endorsement by CVRC of those
External Web Sites. You acknowledge that CVRC is providing these links to you only as a
convenience, and further agree that CVRC is not responsible for the content of such External
Web Sites. Your use of External Web Sites is subject to the terms of use and privacy policies
located on the linked to External Web Sites.
SECURITY
We may employ industry standard procedural and technological measures that are reasonably
designed to help protect your personally identifiable information from loss, unauthorized
access, disclosure, alteration or destruction. CVRC may use, without limitation, firewalls,
password protection, secure socket layer, and other security measures to help prevent
unauthorized access to your personally identifiable information.
NOTICE TO EUROPEAN USERS
This Site and the services on this Site are targeted for users in the United States of America. Any
information you enter on this Site may be transferred outside of the European Union to the
United States of America which does not offer an equivalent level of protection to that required
in the European Union. In particular, you are advised that the United States of America uses a
sectoral model of privacy protection that relies on a mix of legislation, governmental regulation,
and self-regulation. Article 26 of the European Union’s Data Protection Directive (Directive
95/46/EC, 1995 O.J. (L 281) 31) allows for transfer of personal data from the European Union to
a third country if the individual has unambiguously given his consent to the transfer of personal
information, regardless of the third country’s level of protection. By using this Site or the
services, you consent to the transfer of all such information to the United States of America
which may not offer an equivalent level of protection to that required in the European Union
and to the processing of that information by CVRC on its servers located in the United States of
America as described in this Privacy Policy.